Company News, New Products

Redken’s Acidic Range Is 60 Years in the Making

Formulated with an acidic pH to defend against the negative effect of hair coloring, styling tools and even water.

In 2021, Redken is adding a new milestone to its brand history: the Redken Acidic Bonding Concentrate range, which is a culmination of 60 years of research and innovations. Formulated for all hair types and textures, the Redken Acidic Bonding Concentrate range provides a total hair transformation with ultimate repair, intense conditioning, and color-fade protection.    The range contains Citric Acid, an alpha hydroxy acid within Redken’s concentrated Bonding Care Complex to reinforce weakened ...

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